I’m proud of our work.
A few results.
As a result of 2019 Phase 1 initiatives, Dormify saw an average purchase conversion of 1.46%, which is right on the cusp of our plan target (1.5%), as well as an AOV of ~$177 which is a solid 20% ABOVE our plan (honestly just huge that our AOV is as high as it is)
Really awesome performance. Visualizer has been a huge boon for us, specifically with AOV (customers that visit visualizer have an avg. AOV of ~$242 over this past weekend, so another *40%* higher than non-Visualizer customers over the same period)”
Finally, performance saw a big bump across all devices (specifically desktop saw the biggest bump over the holiday, which is to be expected) *but* mobile has been performing very strongly as well. Mobile conversion over the MDW was *0.60%* which is roughly 200% higher than the MTD pre-MDW, and AOV on mobile was up a little (~3%) comparing the same period, even though we were discounting at a higher %
Basically, the site is rocking and rolling, and the updates we’ve made over the past 45 days are providing significant value-add.
Mockingbird earned features in Good Housekeeping and sold $133K+ in strollers in the first month!
Accolades. *dust those shoulders
Andy knows her shit. Period.
I also have to give Andy major kudos for diving in on the long-term product planning, budgeting, relationship management, and starting to think about how to expand our work across all our projects. It's been really wonderful to learn her way of product leadership and see how we can build more supports around it at Echo&Co.
While Andy has only been at HZ for a year, the impact she’s made on how projects are managed far outweigh her tenure or title. In the time that Andy has been at HZ she has earned the respect of her colleagues across all teams: acct. services, creative, UX, and dev. This is not an easy feat as each of those groups has their own unique goals. Andy is able to align all these teams to work together productively and collaboratively, all with a smile on her face.
It is not easy to over-represent Andy’s command to manage projects with accountability and responsibility. Andy has earned the respect from her peers across all departments of the agency with her ability to keep projects on track and a willingness to do whatever has to be done to make the project a success.
Andy is extremely easy to get along with, and is a great fit culturally with the company. Even in moments of sheer panic, she manages to stay calm and reduce the temperature in the room, allowing the rest of the team to focus on the problem at hand.
It’s you. You’re crushing the hills, not your bike.
Project managers are asked to be creative and innovative in very different ways than designers at HZ. PMs are asked to solve problems that haven’t come up before, to always work to improve process frameworks, and in this capacity, Andy excels. Andy approaches projects with an open mind and always with an eye towards solutions.
Andy is always looking at the business problem and working to be a solution-oriented partner for our clients. When they have strange requests or ask for things that are outside of the scope, Andy always works to identify the goals, understand the KPIs and brings solutions to them that meet their needs.
Andy could be the prototype for an ideal culture fit at HZ, extremely hard working, highly curious and inquisitive, and willing to help problem solve just about anything that comes along. She’s fun and easy to work with, but serious about driving results and getting things done. Andy is also one of the very few people on the digital team that goes out of her way to improve team culture, camaraderie, and morale across the team and company.